New ways to find holiday deals on Google
The holiday season is upon us, and many are already getting into the (shopping) spirit. Deals are particularly top of mind this year: Among Americans planning to shop for the…
Accelerating climate action at Google and beyond
Next week at COP27, global leaders will gather in Egypt to build momentum for climate action. Climate change is one of humanity’s most urgent challenges, and this decade is critical…
Helping to create a more resilient Europe
Helping to create a more resilient EuropeWhen Ukraine was invaded in February, a group of 15 Google employees dropped everything to do what they did best — write code. But…
3 app measurement strategies for business growth
Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next…
Introducing two new solutions powered by Ads Data Hub
Ads Data Hub helps advertisers, agencies and measurement partners do customized analysis of campaigns while protecting user privacy. More than 3,000 brands, agencies, and measurement partners use cloud-based Ads Data…
How Scrolla is making news more accessible to South Africans
The costs associated with paying for mobile phone data in many African countries are often incredibly high, making it prohibitive for lower income readers to access news. As our mission…
How we detect, remove and report child sexual abuse material
Since Google’s earliest days, we have worked to prevent the spread of illegal child sexual abuse material (referred to as CSAM). Child safety organizations and governments rightly expect — and…
3 tips to maximize budget efficiency across media
In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same…
How Googlers are building for everyone, with everyone
Over the past few weeks, I’ve been recharged by conversations with people from all walks of life: students participating in National Historically Black Colleges and Universities (HBCU) Week; policymakers at…
Turn insights into ROI with Google Analytics
Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data.…