AI, personalization and the future of shopping
How AI is transforming ads and shopping experiences to help people discover and connect with businesses.
Boosting your reach and performance with Google Display Ads
See what's new for Google Display Ads to boost performance, generate quality creative, and enhance brand safety and standards.
New creative updates to help advertisers generate lifestyle imagery
Today we’re announcing new creative capabilities in Google Ads to help brands generate lifestyle imagery.
Search ads and the importance of landing page navigation
Learn more about how we create helpful ads experiences for people using Search.
New ways to help you drive performance with Demand Gen
New features are coming to Demand Gen to help you create and convert demand across YouTube and Google's visual surfaces.
Meridian is now available to everyone
Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.
Kick off 2025 with new Performance Max features
New improvements to reporting, controls and creative capabilities are coming to Performance Max.
5 ways our latest Gemini models are changing retail
Here are five ways Gemini models and generative AI are helping retailers modernize their businesses.
Increasing the power of engagement and creators on YouTube
An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.
Improve ad performance with Travel Feeds in Search Ads
With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance.