New bidding and budgeting tools can transform your upcoming holiday ad strategy.
Get actionable insights on bidding and budgeting tools in the latest episode of Google's "Ads Decoded" podcast.
Expanding our defenses against financial scam ads
We’re introducing new safeguards in early 2027 to help protect people in the U.S. and Canada from financial scams.
Guide your campaign spending with new priority and allocation features
New controls in Google Ads let marketers categorize channel groupings by priority and better control how budget is allocated
Turn your existing social assets into high-impact YouTube ads.
In this Ads Decoded episode, we discuss ad creative — and how it can make or break your YouTube campaigns.
Turn discovery into action with September’s Demand Gen Drop.
Turn discovery into action with new seamless experiences and integrations from YouTube’s September Demand Gen Drop.
We’re bringing AI Brief to more languages and adding a new AI Max reporting feature.
We’re making it easier to create great AI Max campaigns by adding a new reporting feature and bringing AI Brief to more languages.
Build campaigns that drive high-converting, sales-ready leads.
In this Ads Decoded episode, we break down data strength: What is it? How can you build it? And why do lead gen campaigns need it?
Rethink your strategy to drive sales this holiday season.
In this Ads Decoded episode, we share steps you can take now to drive sales and reach customers during the holiday season.
Rethink 2026
At Rethink 2026, we’re helping marketers prepare for the holiday season with new ways to connect with customers and boost ROI.
Drive profitable growth with new data and measurement tools
New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.