Drive profitable growth with new data and measurement tools
New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.
Build a measurement stack you can rely on to steer your campaigns.
In this Ads Decoded episode, we discuss how to assess marketing campaigns with attribution, incrementality, and media mix models.
Make AI Max work for your business with new testing and planning tools.
Use new AI Max tools — like A/B tests and performance planners for budget and bidding changes — to maximize your Search campaigns.
What 3 creatives built with unlimited access to Google Flow
We asked three creatives to design campaigns for local businesses in Google Flow, an AI creative studio. Here’s what they made.
Evolve your marketing with new AI tools
Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.
Prepare for the holiday season with July’s Demand Gen Drop.
Prepare for the holiday season with upgraded tROAS bidding, Checkout Links, and more from YouTube’s July Demand Gen Drop.
Optimize your reach and frequency across campaigns with video campaign groups.
Coordinate reach and frequency across campaigns while still maintaining individual campaign settings.
Expanding AI transparency in ads
We're introducing new AI transparency features to help people understand the ads they see and give advertisers simple disclosure tools.
Unlock deeper insights for YouTube brand campaigns.
New features will help prove how YouTube brand campaigns are driving the results advertisers care about.
Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube
YouTube announces new insights tools to support creator partnerships and strengthen ad campaigns at Cannes Lions 2026.