New ways to help you drive performance with Demand Gen
New features are coming to Demand Gen to help you create and convert demand across YouTube and Google's visual surfaces.
Meridian is now available to everyone
Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.
Kick off 2025 with new Performance Max features
New improvements to reporting, controls and creative capabilities are coming to Performance Max.
5 ways our latest Gemini models are changing retail
Here are five ways Gemini models and generative AI are helping retailers modernize their businesses.
Increasing the power of engagement and creators on YouTube
An overview of the new ways brands can stand out and make valuable connections on YouTube, including on Shorts and with creators.
Improve ad performance with Travel Feeds in Search Ads
With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance.
New ways for marketers to reach customers with AI Overviews and Lens
With ads in AI Overviews and Google Lens, you can connect with the customers at the perfect moment from discovery to action.
New features and controls for your AI-powered campaigns
Google Ads announces new features, including more generative AI tools, more insights and more controls for AI-powered campaigns.
Simpler data privacy for advertisers with confidential matching
Confidential matching is a new way to securely connect your first-party data for our measurement and audience solutions.
Drive better performance by upgrading Video Action Campaigns to Demand Gen
Learn more about the upcoming Video Action Campaign upgrades to Demand Gen and how you can drive better performance with more powerful features.