New tech and tools for retailers to succeed in an agentic shopping era
An overview of Google’s new open standard for agentic commerce and AI tools to help retailers connect with shoppers and drive sales.
Data Manager API helps advertisers improve measurement and get better results from Google AI.
Marketers who have deeply integrated AI tools report 60% greater revenue growth than their peers. To make it simpler for marketers to connect first-party data with Googl…
We’ve significantly improved the accuracy of advertiser account suspensions.
Every day, Google Ads harnesses the power of Gemini to block bad actors and protect people online. But sometimes, legitimate advertisers also get suspended, either becau…
Google’s AI advisors: agentic tools to drive impact and insights
An overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts this December.
Learn what’s new in Demand Gen with October’s Demand Gen Drop.
This month’s drop is focused on bidding optimizations and creative tools to boost your YouTube performance.
We’re improving navigation and introducing a new control for ads on Google Search.
Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how …
YouTube’s new report helps brands understand the full value of paid and organic video
For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.
We’re launching the new YouTube Activation Partners program.
An overview of the new YouTube Activation Partners program to help advertisers get the most out of their campaigns.
Now you can use the new College Sports and YouTube TV Women’s Sports Lineups to capture peak sports season
Leverage the new College Sports and YouTube TV Women's Sports Lineups to maximize reach and visibility at scale.
New Meridian updates help you make smarter budget decisions.
Meridian updates help accurately measure ROI and account for outside factors like weather, pricing and promos.