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As people move quickly between channels and devices, today’s consumer journey is always-on and rarely straightforward. Automation is helping businesses meet their customers at the right moment along this complex…
It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May…
Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. According to Nielsen, over 50% of ad-supported streaming watch time happens on…
With more people playing games on their mobile devices than ever before, developers have a huge opportunity to grow their gaming business. This week at the Google for Games Developer…
More people are turning to the web to find their next car. In fact, 89% of new car buyers researched their new vehicle online.And shoppers aren't just looking up information…
Add Google Marketing Live to calendar: Google Calendar, other calendarsTuesday, May 24, 2022 at 9:00 a.m. PTGoogle Marketing Live is a highlight for me every year because it’s a time…
The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.Consumers are driving this massive shift — streaming what…
With over three billion players showing strong engagement worldwide, the games market continues to remain resilient and grow beyond expectations. As we look ahead this year, the influx of new…