Helping advertisers make the most of connected TV
Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. According to Nielsen, over 50% of ad-supported streaming watch time happens on…
Level up your gaming business with new ad features
With more people playing games on their mobile devices than ever before, developers have a huge opportunity to grow their gaming business. This week at the Google for Games Developer…
Get into gear with vehicle ads on Google
More people are turning to the web to find their next car. In fact, 89% of new car buyers researched their new vehicle online.And shoppers aren't just looking up information…
Save the date for Google Marketing Live, May 24, 2022
Add Google Marketing Live to calendar: Google Calendar, other calendarsTuesday, May 24, 2022 at 9:00 a.m. PTGoogle Marketing Live is a highlight for me every year because it’s a time…
YouTube is the Main Stream: Our NewFronts and Upfronts approach
The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.Consumers are driving this massive shift — streaming what…
Google for Games Developer Summit returns March 15
With over three billion players showing strong engagement worldwide, the games market continues to remain resilient and grow beyond expectations. As we look ahead this year, the influx of new…