5 tips to power your 2023 marketing strategy
In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.
Maximize workflow & budget efficiencies across your media
In this series of posts, we showcase how marketers can utilize Display & Video 360 to unify their media and maximize both workflow and budget efficiencies.
Reach your audience on connected TVs with Display & Video 360
Display & Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr…
Activate your first-party data on connected TV
With total streaming usage taking 36% of overall TV share, you can be sure to find your audience on connected TV (CTV). We’re committed to helping you deliver high quality…
Introducing two new solutions powered by Ads Data Hub
Ads Data Hub helps advertisers, agencies and measurement partners do customized analysis of campaigns while protecting user privacy. More than 3,000 brands, agencies, and measurement partners use cloud-based Ads Data…
3 tips to maximize budget efficiency across media
In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same…
Turn insights into ROI with Google Analytics
Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data.…
New audience solutions in Display & Video 360
As digital advertising changes, it's essential for advertisers to stay ahead of the curve while meeting people's expectations. Consumers want privacy but they also want relevant ads. In fact, 62%…
Unlocking the full value of Consent Mode
Data is at the core of important marketing decisions and privacy is at the forefront of consumer trust. As people exercise more control over how their data is collected and…
Digital out-of-home ads now in Display & Video 360
Today’s customer journey is rarely a straight line. Consumers are constantly moving between touchpoints and channels, and brands need the right tools to keep up. Digital out-of-home is an increasingly…