3 tips to maximize budget efficiency across media
In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same…
Turn insights into ROI with Google Analytics
Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data.…
New audience solutions in Display & Video 360
As digital advertising changes, it's essential for advertisers to stay ahead of the curve while meeting people's expectations. Consumers want privacy but they also want relevant ads. In fact, 62%…
Unlocking the full value of Consent Mode
Data is at the core of important marketing decisions and privacy is at the forefront of consumer trust. As people exercise more control over how their data is collected and…
Digital out-of-home ads now in Display & Video 360
Today’s customer journey is rarely a straight line. Consumers are constantly moving between touchpoints and channels, and brands need the right tools to keep up. Digital out-of-home is an increasingly…
Simplifying measurement with the Google tag
Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the…
Advancing transparency for buyers and publishers
Our advertising partners often ask me, “how can I better understand where my dollars are being spent?” This question isn’t new. But as buying and selling digital ads has become…
Creativity meets scale in Ads Creative Studio
Last year, we introduced a beta version of Ads Creative Studio as a destination for creative and media professionals to make more effective ads at scale. After a successful beta…
Display & Video 360 brings Google audiences to connected TVs
Today at Google Marketing Live, we’re unveiling new products and features to help you build resilience for your business, drive results and prepare for the future of marketing.As streaming continues…
Register for Google Marketing Live: May 24, 2022
It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May…