Unlocking the full value of Consent Mode
Data is at the core of important marketing decisions and privacy is at the forefront of consumer trust. As people exercise more control over how their data is collected and…
Digital out-of-home ads now in Display & Video 360
Today’s customer journey is rarely a straight line. Consumers are constantly moving between touchpoints and channels, and brands need the right tools to keep up. Digital out-of-home is an increasingly…
Simplifying measurement with the Google tag
Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the…
Advancing transparency for buyers and publishers
Our advertising partners often ask me, “how can I better understand where my dollars are being spent?” This question isn’t new. But as buying and selling digital ads has become…
Creativity meets scale in Ads Creative Studio
Last year, we introduced a beta version of Ads Creative Studio as a destination for creative and media professionals to make more effective ads at scale. After a successful beta…
Display & Video 360 brings Google audiences to connected TVs
Today at Google Marketing Live, we’re unveiling new products and features to help you build resilience for your business, drive results and prepare for the future of marketing.As streaming continues…
Register for Google Marketing Live: May 24, 2022
It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May…
Helping advertisers make the most of connected TV
Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. According to Nielsen, over 50% of ad-supported streaming watch time happens on…
Supporting a diverse set of publishers in Display & Video 360
Last year, we introduced new ways to support Black-owned publishers in Display & Video 360’s Marketplace. We’ve heard from marketers that they also want to invest in publishers owned by…
Save the date for Google Marketing Live, May 24, 2022
Add Google Marketing Live to calendar: Google Calendar, other calendarsTuesday, May 24, 2022 at 9:00 a.m. PTGoogle Marketing Live is a highlight for me every year because it’s a time…