Reach Gen Z audiences where they are on YouTube with new music ad solutions
Reach Gen Z audiences across devices and formats with new music ad solutions.
Own big moments with your ad on YouTube’s homepage
Marketers can reach people in big moments with the new YouTube Cost-Per-Hour Masthead.
A new way to control and optimize frequency on YouTube
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act.That challenge has only increased as linear TV viewership in the US has dropped…
3 ways to keep audiences engaged in a content-driven world
Consumers navigate a widening variety of digital content from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for…
New tools to make collaboration and ad creation easier
We want to make it easier to create effective ads for any Google Ads campaign. That starts with improving how images and videos are organized, accessed and created. With assets…
Creativity meets scale in Ads Creative Studio
Last year, we introduced a beta version of Ads Creative Studio as a destination for creative and media professionals to make more effective ads at scale. After a successful beta…
Helping advertisers make the most of connected TV
Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. According to Nielsen, over 50% of ad-supported streaming watch time happens on…