3 app measurement strategies for business growth
Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next…
Introducing two new solutions powered by Ads Data Hub
Ads Data Hub helps advertisers, agencies and measurement partners do customized analysis of campaigns while protecting user privacy. More than 3,000 brands, agencies, and measurement partners use cloud-based Ads Data…
How Scrolla is making news more accessible to South Africans
The costs associated with paying for mobile phone data in many African countries are often incredibly high, making it prohibitive for lower income readers to access news. As our mission…
How we detect, remove and report child sexual abuse material
Since Google’s earliest days, we have worked to prevent the spread of illegal child sexual abuse material (referred to as CSAM). Child safety organizations and governments rightly expect — and…
3 tips to maximize budget efficiency across media
In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same…
Turn insights into ROI with Google Analytics
Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data.…
How Googlers are building for everyone, with everyone
Over the past few weeks, I’ve been recharged by conversations with people from all walks of life: students participating in National Historically Black Colleges and Universities (HBCU) Week; policymakers at…
Why Google supports the US Securing Open Source Software Act
Open source software — code that is made freely available to the public to use or modify — is the foundation of the modern internet. It’s given us a world…
Improving accessibility led this UX researcher to Google
Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and…
How Android protects you from scams and phishing attacks
Cybercriminals are targeting smartphones and tablets more than ever before. That’s because people are spending more time on their mobile devices, and they’re using them to send and store significant…