New ways to drive hotel bookings and reach travelers
Performance Max for travel goals can help hotels stand out to travelers in the important moments they’re planning trips.
Ad Grants: 20 years of nonprofits helping more and spending less
See how Google.org’s Ad Grants have helped nonprofits around the world over the past 20 years.
New ways to multiply your results with Performance Max
Learn about new features in Performance Max, including account-level negative keywords, campaign-level brand exclusions, and experiments.
Own big moments with your ad on YouTube’s homepage
Marketers can reach people in big moments with the new YouTube Cost-Per-Hour Masthead.
3 things to expect at the Google for Games Developer Summit
Save the date for the virtual Google for Games Developer Summit on March 14 at 9 a.m. PT.
Turning data into results with data-driven attribution
Showcasing how Mercedes-Benz Germany increased performance with data-driven attribution, and introducing new ways to see success with this model.
3 ways for hotels to maximize their presence on Google
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.That’s because travelers often come to Google to research and decide…
A new way to control and optimize frequency on YouTube
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act.That challenge has only increased as linear TV viewership in the US has dropped…
3 ways to keep audiences engaged in a content-driven world
Consumers navigate a widening variety of digital content from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for…
3 app measurement strategies for business growth
Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next…