3 ways for hotels to maximize their presence on Google
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.That’s because travelers often come to Google to research and decide…
A new way to control and optimize frequency on YouTube
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act.That challenge has only increased as linear TV viewership in the US has dropped…
3 ways to keep audiences engaged in a content-driven world
Consumers navigate a widening variety of digital content from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for…
3 app measurement strategies for business growth
Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next…
Your ads, your choice
Online advertising doesn’t need to be confusing or out of your control. Whether you’re watching tutorials on YouTube or looking up recipes on Search, you should have a say in…
Increasing access to mental healthcare in Ireland
Mental health illnesses impact more than 84 million people across the European Union, with Ireland being one of the most affected countries. Across Ireland, but particularly in rural communities, access…
The YouTube Effect: New ways to reach engaged audiences
People are gravitating toward content they relate to, whether they’re watching in their living rooms or scrolling short-form video on their phones. And they’re finding it all on YouTube, where…
Unlocking the full value of Consent Mode
Data is at the core of important marketing decisions and privacy is at the forefront of consumer trust. As people exercise more control over how their data is collected and…
New tools to create more engaging ads
Today's consumer has much higher expectations for the platforms they engage with online. They expect content that's rich, visual, and allows for quick access to what they're looking for –…
Turn curiosity into customers this holiday season
The holiday season is the most beautiful time of the year and, for retailers, it’s also the busiest. This year has been particularly challenging for retailers and shoppers, alike, with…