3 app measurement strategies for business growth
Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next…
Your ads, your choice
Online advertising doesn’t need to be confusing or out of your control. Whether you’re watching tutorials on YouTube or looking up recipes on Search, you should have a say in…
Increasing access to mental healthcare in Ireland
Mental health illnesses impact more than 84 million people across the European Union, with Ireland being one of the most affected countries. Across Ireland, but particularly in rural communities, access…
The YouTube Effect: New ways to reach engaged audiences
People are gravitating toward content they relate to, whether they’re watching in their living rooms or scrolling short-form video on their phones. And they’re finding it all on YouTube, where…
Unlocking the full value of Consent Mode
Data is at the core of important marketing decisions and privacy is at the forefront of consumer trust. As people exercise more control over how their data is collected and…
New tools to create more engaging ads
Today's consumer has much higher expectations for the platforms they engage with online. They expect content that's rich, visual, and allows for quick access to what they're looking for –…
Turn curiosity into customers this holiday season
The holiday season is the most beautiful time of the year and, for retailers, it’s also the busiest. This year has been particularly challenging for retailers and shoppers, alike, with…
Simplifying measurement with the Google tag
Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the…
New ways to diversify your games revenue
With more than 3 billion people playing games across platforms, the games industry continues to evolve rapidly. Still, one thing remains unchanged: developers need to grow revenue and profitability from…
Upgrade to Performance Max to prepare for the holidays
Today’s consumers are always-on, where curiosity and inspiration can strike them anytime and anywhere. They’re also kicking off their holiday buying earlier than in previous years to find the best…